High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available.
In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using new techniques such as feature flagging, rollouts, and traffic splitting, experimentation is no longer just the future for marketing teams, it’s quickly becoming an essential practice for high-performing development teams as well.