My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress.
In his session at @BigDataExpo, Sumit Sarkar, Product Marketing Engineer at Progress, will discuss how the key to delivering on this was using standard interfaces using a bi-directional data pipeline to connect the systems. On the Salesforce side, we were able to get frictionless access to the data lake using clicks-not-code via OData. On the Hadoop side, we were able to ingest data from Salesforce using JDBC for Apache Sqoop. Join us to hear best practices and lessons learned.