A growing number of BDMs (business development) today have a technology or product marketing background. Their role – increase product reach through piggyback marketing.
The job description of BDM is pretty straight-forward – find new opportunities for your business. They play an important role in the direction a company takes. This includes identifying new markets to venture into, new partnerships to build, identifying new products or services that the company could launch and finally figuring out new ways to reach existing markets.