As technologists, we find ourselves in the middle of tumultuous times and radical change: cloud, containers, automation, artificial intelligence, mobility, the Internet of Things, cyberwarfare, digital transformation, and more! When the $&#! hits the fan, military strategists reference a mental framework called the OODA loop, to sort chaos into clarity. At Perform 2017, we were reminded of how customers continue to find clarity amidst today’s complexity by focusing on their customers. This year’s Digital Experience track at Perform reminded us all of how to successfully orient performance management around the customer.