APIs are no longer a technical nice-to-have. Now APIs are a necessary business tool for startups to scale, much as Twitter and Facebook used theirs to reach more users.
In his session at the 11th International Cloud Expo, Adam DuVander is Executive Editor of ProgrammableWeb, will show that this is doubly true in the cloud. APIs are the wiring that connects the cloud to apps on tablets, smartphones or TVs. APIs can also speed up business development, even between startups and larger companies. With an API, business relationships become easier, because there’s a defined process waiting for a connection.