Every time I call up any customer support and hear the familiar ‘all our representatives are busy dealing with other customers,’ that my call is very important to them and from the more technologically advanced ones that I am ‘fourth in the queue and my approximate wait time is 23 minutes,’ I wonder why can’t they simply call me back when they are free? They already have my contact number. Some of them actually play some music while I wait – which is still better than those who actually take that opportunity to inform me about their new products.