Savvy businesses are embracing social media and business networks both to increase their brand awareness and to drive sales.
The next BriefingsDirect business innovation thought leadership discussion focuses on building a modern marketing organization. Marketing today is a different game. Today’s buyers are more connected and informed than ever, and that’s creating major upheaval in the way companies promote their brands.
Social media and business networks have taken the lead in shaping perceptions about brands, products, and companies — and savvy businesses are embracing these new channels and technologies both to increase their brand awareness and to drive sales.