Test automation is arguably the most important innovation to the process of QA testing in software development. The ability to automate regression testing and other repetitive test cases can significantly reduce the overall production time for even the most complex solutions. As software continues to be developed for new platforms – including mobile devices and the diverse array of endpoints that will be created during the rise of the Internet of Things – automation integration will have a huge hand to play delivering reliable, multifunctional products that end users want and need.