How do you surge ahead of the competitors and completely shake up the game? What determines who becomes the next Netflix, Apple, or Salesforce of your industry? It all comes down to identifying the opportunity to grow revenue and gain the competitive advantage. You don’t need to reinvent the wheel – just reinvent how you package and sell your products and services.
Consider the brands above – each company is not the sole provider, or even the inventor, of the products and services they sell. A convergence of cloud computing technologies, mobility, and changing consumer preferences created the opportunity for brands to take the lead by repackaging products and services already sold in the marketplace.