Selling is a professional that you can never take lightly. To be successful at marketing and selling something you have got to be the best, on top of your game, ahead of the competition and ready to do what nobody else dares to do. The world of SaaS sales is no different. Competition can be cut throat, with every next company offering the best shiniest object that can help you cure your worst nightmares and keep your numbers and yes the boss happy. That’s far too easy !