As a marketing executive, I’ve seen my fair share of collateral: overviews, PPTs, ebooks, whitepapers, surveys, Slideshares and product documents. Admittedly, we marketers are often guilty of producing stuff that is heavy on the sell and light on insight and instruction. And while this is great for the occasional comparison shopper, it’s not so hot for many of you who are just getting your feet wet in the recurring revenue waters.
Today, we look to change that. For those that want a deeper dive than the usual marketing document provides, we published the No BS Guide to Recurring Revenue Success. The guide looks to help IT and financial executives better plan for their recurring revenue initiatives.