Many projected use cases for IoT won’t directly generate revenues. To achieve greater efficiency, companies are deploying IoT sensors internally throughout their organizations to optimize their use of everything from computer servers to lighting to HVAC systems to employee productivity.
“Smart cities” are doing the same, only on a much higher scale. Amsterdam is leading the way. It’s employing IoT technology in everything from improving traffic flows in real time, to emergency response, to optimizing public transit use and maintenance.
On the surface, these particular applications of IoT are primarily cost saving in nature and not revenue producing. However, they represent significant indirect revenue opportunities for savvy companies that can provide the many moving parts required to make IoT magic happen.