When we talk about the disruption that results from digital transformation, we usually focus on enterprise consumers of technology. However, it’s also shaking up the enterprise software and hardware marketplace as well – and every large incumbent vendor is feeling the pinch.
Leading the pack of transform-or-die incumbents is IBM. This 103-year-old behemoth has a market cap of about $160 billion, although recent earnings have disappointed investors. Nevertheless, as a result of several key decisions they have made over the last twenty years, they are perhaps better suited to weather the current storm than any of their competitors.