The pace of innovation in such big data-driven targeting technology is advancing unabated. There is so much noise in today’s omnichannel world that anything a marketer can do to get your attention is welcome – and furthermore, the more information they can collect about you, the better. For the marketer, big data mean big cha-ching.
We’ve all been there: on our lunch hour we surreptitiously visit our favorite My Little Pony fan site. Then hours later we bring our laptop to a meeting and project our client’s corporate web site for all to see – and right there at the top is a banner ad for My Little Pony: The Movie. How did that site know about our secret fetish? How embarrassing! How creepy!