Sketch It was a throwaway comment made by Dr Steve Garnett, Salesforce EMEA president at the Salesforce1 World Tour London press briefing on Thursday, but it was a resonant one. Last week’s event felt like Dreamforce five or six years ago, he explained.

It was meant to signify both the atmosphere of the event as well as the growth of Salesforce.com in the UK – and the keynote went flash, bang, wallop into this.

“We’re seeing record crowds, everywhere we go, around the world, because people are hungry to learn about the future,” George Hu, Salesforce COO, explained. 10,000 registered attendees can‘t be wrong, and this future was the new Salesforce1 mobile app, enabling anyone to run their business purely on their mobile device.

“Just imagine how instantly more productive you were if every one of your salespeople had that in their hands,” noted Fergus Griffin …