A survey report published on the ExpertIP blog late last year showed that enterprise CIOs see big data as the technology that will cause the biggest organizational impact over the next few years. However, given the complexity of the systems involved, only 40% of the CIOs are expected to rise up to the big data challenge by 2017.

One area where big data is expected to be a game changer is in cloud adoption.

A recent Technology Business Review study showed that big data analytics has helped in significantly driving the revenues of the top cloud service providers over the past few years. Their study found the cloud market to be a $15.1 billion market during the fourth quarter of 2013. This growth has been primarily through the adoption of big data analytics.

Take the example of Salesforce.com. According to the TBR report, companies like Salesforce and enterprise …