Research from Eduserv has revealed that for three in four UK charities, inertia from the IT department is stunting growth and putting doubt into future fundraising activities.
The research, of 100 digital and IT leaders in UK charities including Oxfam, Macmillan and Unicef, found concern from heads of digital over moving with the times. Survey respondents argued this lack of ‘digital transformation’ would impact fundraising (73%), reputation (71%), and the ability to deliver the right services (59%).
For 75% of charities there was no clear IT strategy in place to move into a digital world, while more than half (52%) reported discord between IT and digital teams which added time to project deadlines.
There are three issues of responsibility that IT and digital need to address, according to Eduserv. These are mobile strategy, digital application strategy and ownership of the CRM system.
And according to respondents, for heads of digital …