Research from HyTrust claims 82% of C-suite execs are to increase the number of workloads their organization hosts on public cloud, reports Telecoms.com.

The transition to a cloud-based mentality and business model has given rise to arguably one of the most influential brands in the world; AWS. That is not to say Amazon as a brand wasn’t influential before the rise of the cloud; more the concept of the cloud made Amazon a major player in the Enterprise IT world.

In April, Amazon CFO Brian Olsavsky delivered the quarterly earnings call which outlined the team’s belief the AWS business unit would break through the $10 billion barrier. While this number does only represent roughly 10% of the company’s annual revenues, it demonstrates the progress of the cloud industry on the whole.

But the cloud is still seen as a proposition which is mainly utilized by the technologically advanced organizations, so what’s holding it back? The first answer for most would be security, but this might not be the case.

A recent survey from HyTrust highlighted while there may still be concerns for decision makers in trusting the cloud, this is certainly not holding these organizations back from investing. 42% of C-suite executives (CEO, CFO, CIO etc.) say critical server workloads have already been virtualized in their environments; for IT systems administrators and engineers, that number is 65%.

Data and security breaches are still top of the list of concerns when considering such a move, but the survey also highlighted 74% of respondents are planning to move (new or additional) workloads to a public cloud in 2016. This statistic is also weighted more towards the boardroom, as executives would appear to be more bullish in their cloud ambitions than other levels within the business. 82% of C-suite executives who were surveyed believe they will migrate additional workloads to the public cloud in 2016, compared to 66% at director level and 73% at administrator or engineer level.

For most, the C-suite would generally be perceived as the more risk adverse individuals within the business, having been exposed to the stakeholders and media alike when something does go wrong, however the statistics may demonstrate a more general acceptance of cloud computing throughout the business. Security has always been a concern of organizations since the beginning of the cloud revolution, though it would appear decision makers are now okay with accepting 100% secure is impossible and the new objectives should be to remain as secure as possible, consistently.

In terms of the top players within the industry, there are few surprises as to what brand decision makers are leaning towards during 2016. The only difference from many previous reports is the inclusion of VMware vCloud Air, which made an appearance in second accounting for 24% of the respondents, pushing Google Cloud out of the top three. Microsoft Azure was top of the list representing 32% of the vote, whereas the widely recognized market leader AWS sits in third, bringing in 22%.