Public cloud on increase in India – in line with wider trends?

The past few days have seen a variety of cloud-oriented news come from the Indian market and reveal some intriguing trends. What are the highlights?

  • The cloud market in India is on the verge of being worth $1bn, according to consultants Zinnov
  • Public cloud – a hitherto nascent market in India – has increased significantly and should only go higher
  • Small and medium enterprises (SMEs) “have started taking advantage of the cloud” in terms of economic benefit yet exercises caution overall

The report from Zinnov, entitled “Public Cloud Opportunity in India”, has found that cloud services overall in India hit their highest value of between $860m and $912m at the end of 2011.

Zinnov elaborates on why the market has significantly expanded since 2009.

They cite reasons such as an increase in using local infrastructures, increased outsourcing leading to greater cloud adoption and adoption from both large companies and SMEs, leading to …

Avoid Failure When Marketing Cloud Computing

As a software reseller you know that the number of enterprise software solutions being offered in a cloud environment is only getting bigger. Maintaining a product portfolio composed of only on-premise solutions is eventually going to wipe out your business. Research organizations are predicting that ‘the cloud’ will dominate every facet of the software industry; no matter how concerned customers are with security, access and customization, the Software as a Service (SaaS) market is guaranteed to grow.
Making the transition from marketing on-premise to marketing cloud solutions isn’t easy and won’t be accomplished overnight. What you need to keep in mind is that your customers are now in complete control. In the past prospects came to you to find out information early in the decision making process, whereas now they will be researching online and on your website, only picking up the phone when they are close to purchasing. Use the change in buying behavior to your advantage and create a website marketing cloud solutions that makes it easy for prospects to learn how you can solve their challenges.

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Report on Global Secure Content and Threat Management Market Points to Growing Complexity of IT Infrastructure

Research and Markets has announced the addition of the “Global Secure Content and Threat Management Market 2011-2015″ report to their offering.

TechNavio’s analysts forecast the Global Secure Content and Threat Management market to grow at a CAGR of 8.6 percent over the period 2011-2015. One of the key factors contributing to this market growth is the rising number of compliance requirements. The Global Secure Content and Threat Management market has also been witnessing the increasing popularity of cloud-based security solutions. However, growing complexity of IT infrastructure could pose a challenge to the growth of this market.

TechNavio’s report, the Global Secure Content and Threat Management Market 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Secure Content and Threat Management market industry landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, vendors in the Global Secure Content and Threat Management (SCTM) market are nowadays providing various deployment options such as software, hardware, software as a service (SaaS), and virtual appliances. However, with the increasing severity of security threats, vendors have started offering SaaS-based and virtualized appliance offerings to enable companies to dynamically identify and respond to threats. The advancement of technologies which has led to deployment options such as SaaS and virtualized appliance-based security solutions provides advantages such as low initial investment and maintenance costs. Therefore, SaaS and virtual solutions are driving market growth.

Further, the report also discusses that the growing complexity of IT infrastructure is becoming a key challenge for the vendors in this market.

 


Arrow ECS EMEA Launches ArrowSphere Cloud Services Platform for IT Channel

Image representing Arrow Electronics as depict...

Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc., today unveiled ArrowSphere, a cloud services aggregation and brokerage platform for the European solution provider community, system integrators, independent software vendors and service providers.

Through ArrowSphere, Arrow ECS is adding new growth opportunities for enterprise and midmarket business solutions for the channel. ArrowSphere will enable the Arrow ECS European channel network to resell aggregated cloud services, such as infrastructure-, platform-, storage- and software-as-a-service solutions, from industry leaders around the world. ArrowSphere brings new dimensions to cloud delivery by facilitating access to more than 60 leading-edge cloud services, in addition to adding flexibility with white-label webstores; increasing simplicity by centralizing billing and provisioning; and improving reliability through trusted single-sign-on solutions.

“By offering turnkey webstores that address the needs of today’s and future businesses, we bridge the gap between cloud service provider innovation and solution provider market reach,” said Laurent Sadoun, president of the Europe, Middle East and Africa region for Arrow ECS. “This approach represents the much-needed catalyst that can drive significant cloud adoption through the channel over the next five years.”

ArrowSphere is available to the IT community in the United Kingdom (beginning July 11) and will be available in September in Denmark, France, Germany and Spain, with other countries to follow.

“Migrating legacy IT systems to the cloud, connecting cloud solutions to existing on-premise infrastructure and supporting these hybrid solutions are complex undertakings for small and midsize enterprises. Solution providers are the trusted advisors that routinely help businesses integrate IT services securely and efficiently,” said Sadoun. “Arrow ECS is proud to offer the IT community a unique opportunity to enter into the cloud. This strategy of investments toward added value and the channel will guide innovation forward for our partners as well as the entire IT industry.”

“The ArrowSphere platform allows us to address new markets and new business in a fast and simple way, and it therefore represents a massive revenue opportunity for us,” said Shamus Kelly, managing director of Portal, an ISV working with Arrow ECS in the U.K. “Being able to leverage a turnkey webstore with our own solutions and the services portfolio developed by Arrow ECS puts us in a solid position to embrace the cloud. Also, it gives us the flexibility to adapt to our customers’ needs.”

More information about the ArrowSphere marketplace for cloud services, including details about the portfolio, is available online at http://sphere.arrow.com.


Cloud Sidekick to Exhibit at Cloud Expo Silicon Valley

SYS-CON Events announced today that Cloud Sidekick, developer of the open source Cato Cloud Orchestration Platform, will exhibit at SYS-CON’s 11th International Cloud Expo, which will take place on November 5–8, 2012, at the Santa Clara Convention Center in Santa Clara, CA.
Cato provides an AWS-compatible, on-premise, agentless and brutally efficient framework to automate your applications on both cloud and datacenter infrastructure. The technology behind Cato goes back to 1999 with the mission to automate as many recurring IT tasks as possible while delivering a self-service interface for users ranging from customer support to systems administrators. Today, Cato provides a platform to consistently automate your application infrastructure to drive reliability and efficiency.

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Rethinking IT: Using the Cloud as Change Catalyst

As the technology evolves, so do the roles of the IT Department. There is a sea change whereby an effective organization doesn’t need those to plug in cables and write endless code as much as to recognize and broker IT needs for the betterment of the enterprise.
There are a lot of experts and process gurus who are more qualified than I to tell you how to manage change. They will offer a great deal of high level advice such as “define the vision,” “create a change proposition,” “promote staff input to shape the solution.” And these are very wise nuggets of advice. And we (in IT) are at a crossroads for change. The landscape of the role, the challenges of the responsibilities, the tools of the trade are all evolving.

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On Plate Tectonics, Glacier Shifts and Cloud Forecasts

Not all major changes are visible to the naked eye. Standing next to a glacier it is difficult to determine direction (does it grow or shrink across seasons) and watching continents move takes even some stamina for the casual observer. Luckily this is not the case for cloud computing.
Apart from the very noticeable cloud hype (more on the cycle of that soon) there is also very noticeable growth. At the end of a deep and wide group effort, Gartner published its “Forecast: Public Cloud Services, Worldwide, 2010-2016, 2Q12 Update” accompanied by Market Definitions and Methodology: Public Cloud Services. As I highlighted several years ago in Can the Real Cloud Market Size Please Stand Up? definitions are all important when trying to compare various cloud forecasts and especially cloud forecast categories.

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On-demand Cloud Service from ControlCircle

A scalable, on-demand infrastructure has been developed by ControlCircle, a leading UK managed service provider, utilising industry-leading technology, including VMware, NetApp, Citrix, HP and Brocade.
The Hybrix enterprise cloud service has been developed for customers who require a reliable and secure environment to develop and test new applications or to enable on-demand capabilities for business critical systems. With Hybrix, customers can use the powerful Max3000™ portal to create and deploy new cloud services whenever they are required, to whatever specification. Max3000 enables a comprehensive view into the performance of the customer’s cloud and overall IT estate by leveraging ControlCircle’s fully integrated monitoring services.

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Big Data: How Can Data Providers Position Themselves for Growth?

As applications move to SaaS Data Providers need to focus on the opportunity to deliver customizable data components in the style and in the context in which developers, architects imagine and build SaaS applications could greatly accelerate the adoption of “uber catalogs” of all things that stream, quote, change, price. These developers in turn will build new applications that use Data Provider catalog data in yet unimagined and useful ways.

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