{"id":9484,"date":"2013-11-20T00:32:22","date_gmt":"2013-11-20T00:32:22","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2013\/nov\/20\/object-storage-and-cloud-why-were-all-secretly-obsessed-storage\/"},"modified":"2013-11-20T00:32:22","modified_gmt":"2013-11-20T00:32:22","slug":"object-storage-and-the-cloud-why-were-all-secretly-obsessed-with-storage","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/object-storage-and-the-cloud-why-were-all-secretly-obsessed-with-storage\/","title":{"rendered":"Object storage and the cloud: Why we\u2019re all secretly obsessed with storage"},"content":{"rendered":"<p><strong>By Kirstan Pepler, head of propositions, media sector, Easynet<\/strong><\/p>\n<p>Many of us are not ashamed to admit an obsession with storage solutions, probably the most visited area of a particular Swedish retailer&rsquo;s website. After all, a tidy house is a tidy mind, as we are told.<\/p>\n<p>For the CTO, storage is fast becoming the latest obsession &ndash; this time without a flat pack in site.<\/p>\n<p>The world&rsquo;s information is doubling every two years. We&rsquo;re producing and sharing content at an alarming, explosive rate, in a variety of different formats, across a myriad of different devices. Every minute, YouTube users upload 48 hours of new video, Google receives 2,000,000 search queries and Instagram users share 3,600 new photos.<\/p>\n<p>The corporate world is no exception, as organisations strive to source opportunities arising from this surge of content. Businesses scurry to manage Big Data, and new businesses emerge &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kirstan Pepler, head of propositions, media sector, Easynet<br \/>\nMany of us are not ashamed to admit an obsession with storage solutions, probably the most visited area of a particular Swedish retailer&rsquo;s website. After all, a tidy house is a tidy m&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-9484","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=9484"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9484\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=9484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=9484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=9484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}