{"id":9410,"date":"2013-11-12T09:15:00","date_gmt":"2013-11-12T09:15:00","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/blog-hub\/2013\/nov\/12\/cloud-predictive-analytics-most-used-to-gain-customer-insight\/"},"modified":"2013-11-12T09:15:00","modified_gmt":"2013-11-12T09:15:00","slug":"cloud-predictive-analytics-most-used-to-gain-customer-insight","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/cloud-predictive-analytics-most-used-to-gain-customer-insight\/","title":{"rendered":"Cloud predictive analytics most used to gain customer insight"},"content":{"rendered":"<p>Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today.<\/p>\n<p>Jim Ericson and James Taylor presented the results of&nbsp;Decision Management Solutions&rsquo;&nbsp;cloud predictive analytics survey this week in the webinar&nbsp;Predictive Analytics in the Cloud 2013 &ndash; Opportunities, Trends and the Impact of Big Data.&nbsp;<\/p>\n<p>The research methodology included 350 survey responses, with a Web-based survey used for data collection.&nbsp; The survey centered on the areas of pre-packaged cloud-based solutions, cloud-based predictive modeling, and cloud deployment of predictive analytics.&nbsp; You can see a replay of the&nbsp;webinar at this link.<\/p>\n<p>Key takeaways of the study results released during the webinar include the following:<\/p>\n<ul>\n<li>Customer Analytics (72%), followed by supply chain, business optimization, marketing optimization (57%), risk and fraud (52%), and marketing (58%) are the areas in which respondents reported the strongest interest.\n<\/li>\n<li>When the customer &#8230;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today.<br \/>\nJim Ericson and James Taylor presented the results of&amp;nbsp&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-9410","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=9410"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9410\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=9410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=9410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=9410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}