{"id":9289,"date":"2013-10-28T00:24:05","date_gmt":"2013-10-28T00:24:05","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2013\/oct\/28\/cloud-allows-companies-double-revenue-claims-ibm-study\/"},"modified":"2013-10-28T00:24:05","modified_gmt":"2013-10-28T00:24:05","slug":"cloud-allows-companies-to-double-revenue-claims-ibm-study","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/cloud-allows-companies-to-double-revenue-claims-ibm-study\/","title":{"rendered":"Cloud allows companies to double revenue, claims IBM study"},"content":{"rendered":"<p>The latest cloud study, this time from IBM, has revealed that companies who use cloud computing as a competitive advantage can expect to have their revenue margins doubled compared to those who don&rsquo;t have high adoption.<\/p>\n<p>In the global survey of over 800 business decision makers and users, IBM found that leading organisations are moving to the cloud to move away from their competitors in a crowded space.<\/p>\n<p>The report puts companies into three categories: pacesetters, who are &ldquo;deploying cloud on a broad scale&rdquo;; challengers, who are at a similar level to pacesetters yet &ldquo;lag on differentiation and market responsiveness&rdquo;; and chasers, who are more cautious on cloud.<\/p>\n<p>And the research also details the three areas in which the pacesetters are taking charge: strategic reinvention, such as improving business models and rapid product innovation; making better decisions; and deeper collaboration. &nbsp;<\/p>\n<p>In particular, these companies are 117% more likely to &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest cloud study, this time from IBM, has revealed that companies who use cloud computing as a competitive advantage can expect to have their revenue margins doubled compared to those who don&rsquo;t have high adoption.<br \/>\nIn the global survey of ov&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-9289","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=9289"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9289\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=9289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=9289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=9289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}