{"id":9053,"date":"2013-10-03T13:17:25","date_gmt":"2013-10-03T13:17:25","guid":{"rendered":"http:\/\/cloudnewsdaily.com\/?p=14867"},"modified":"2013-10-03T13:17:25","modified_gmt":"2013-10-03T13:17:25","slug":"ibm-acquires-mobile-messaging-startup-xtify","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/ibm-acquires-mobile-messaging-startup-xtify\/","title":{"rendered":"IBM Acquires Mobile Messaging Startup Xtify"},"content":{"rendered":"<\/p>\n<p><span style=\"font-family: Arial; font-size: small;\">IBM today announced the acquisition of Xtify Inc., a ventured-backed company based in New York City. Xtify provides mobile messaging tools via the cloud to help organizations increase mobile sales and improve brand loyalty.<\/span> <span style=\"font-family: Arial; font-size: small;\">Xtify mobile capabilities will be delivered through IBM\u2019s SaaS portfolio and will run on IBM\u2019s SoftLayer cloud infrastructure.<\/span><\/p>\n<p><span style=\"font-family: Arial; font-size: small;\">Xtify will expand IBM\u2019s Smart Commerce initiative helping CMOs, digital marketers, mobile application developers with mobile campaign creation, content targeting, dynamic real-time segmentation and analytics across all mobile device platforms and browsers. Xtify\u2019s technology is designed to deliver real-time, personalized offers via in-app mobile messages and push notifications.<\/span><\/p>\n<p><span style=\"font-family: Arial; font-size: small;\">The acquisition of Xtify has implications across IBM\u2019s business:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Arial; font-size: small;\">Xtify will expand IBM\u2019s Smarter Commerce initiative to help digital marketers develop relevant push notifications delivered via mobile devices and browsers. Smarter Commerce is among IBM\u2019s most profitable business units boasting more than $3.5 billion in acquisitions since 2010.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: Arial; font-size: small;\">As part of IBM\u2019s MobileFirst strategy, Xtify will make it easier for developers building mobile applications using IBM\u2019s WorkLight platform to deliver relevant and timely cross-channel marketing messages to customers based on open standards.<\/span><\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=3fc749b0-32d9-4297-a1cf-aa99c4a2b861\" \/><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/CloudNewsDaily\/~4\/N6zikROL7ho\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM today announced the acquisition of Xtify Inc., a ventured-backed company based in New York City. Xtify provides mobile messaging tools via the cloud to help organizations increase mobile sales and improve brand loyalty. Xtify mobile capabilities will be delivered through IBM&rsquo;s SaaS portfolio and will run on IBM&rsquo;s SoftLayer cloud infrastructure. Xtify will expand [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[799,139,99,279,140,1784,1120,1785],"tags":[],"class_list":["post-9053","post","type-post","status-publish","format-standard","hentry","category-ibm","category-ma-activity","category-marketing","category-messaging","category-mobile","category-short-message-service","category-sms","category-xtify"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=9053"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/9053\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=9053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=9053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=9053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}