{"id":7362,"date":"2013-05-10T15:42:18","date_gmt":"2013-05-10T15:42:18","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/2652859"},"modified":"2013-05-10T15:42:18","modified_gmt":"2013-05-10T15:42:18","slug":"forecasting-the-cloud-market-how-the-sausage-is-made","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/forecasting-the-cloud-market-how-the-sausage-is-made\/","title":{"rendered":"Forecasting the Cloud Market: How the Sausage Is Made"},"content":{"rendered":"<p>Cloud Computing is not really a market or set of markets at all. It\u2019s part of a paradigm-shifting trend that is reinventing how organizations large and small purchase, provision, utilize, pay for, and think about IT resources. Eventually, everything will be the Cloud, which from the market sizing  perspective means that nothing will be the Cloud.<br \/>\nGroup vendors into separate, distinct markets (or do so for individual products, when vendors compete in multiple markets). Assign each of your analysts to interview each vendor once a year in the analyst\u2019s assigned market, in the hopes that the vendor will reveal their true revenues for the year in question. Put the resulting numbers in the spreadsheet, add them all up, and you are able to calculate a reasonable estimate for the size of the given market.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/2652859\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloud Computing is not really a market or set of markets at all. It\u2019s part of a paradigm-shifting trend that is reinventing how organizations large and small purchase, provision, utilize, pay for, and think about IT resources. Eventually, everything &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7362","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/7362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=7362"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/7362\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=7362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=7362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=7362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}