{"id":7272,"date":"2013-05-02T23:23:14","date_gmt":"2013-05-02T23:23:14","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2013\/may\/03\/advanced-analytics-and-data-storage-you-cant-use-what-you-cant-see\/"},"modified":"2013-05-02T23:23:14","modified_gmt":"2013-05-02T23:23:14","slug":"advanced-analytics-and-data-storage-you-cant-use-what-you-cant-see","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/advanced-analytics-and-data-storage-you-cant-use-what-you-cant-see\/","title":{"rendered":"Advanced analytics and data storage: You can\u2019t use what you can\u2019t see"},"content":{"rendered":"<p>There is currently quite a buzz around the concept of advanced analytics, as organisations look to predict future outcomes more effectively, based on a detailed understanding of what has actually happened in the past rather than testing theoretical hypotheses based on statistical analysis.<\/p>\n<p>Put simply, the better the analysis, the better-informed decisions will be around anticipating &ndash; and responding effectively to &#8211; future demand.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>Like many emerging management tools, it is easy to overstate the importance or complexity of the concept. At one level, advanced analytics is simply today&rsquo;s way of mining information when presented with a lot of customer information.<\/p>\n<p>And this applies whether in a CRM system, a traditional structured set of sales reports or looking to analyse product perceptions from the blogosphere.<\/p>\n<p>Yet the value of the resulting intelligence &#8211; whether derived from a front-end CRM system or at the back-end in improving data management &#8211; is undeniably powerful in &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is currently quite a buzz around the concept of advanced analytics, as organisations look to predict future outcomes more effectively, based on a detailed understanding of what has actually happened in the past rather than testing theoretical hyp&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7272","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/7272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=7272"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/7272\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=7272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=7272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=7272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}