{"id":6959,"date":"2013-04-14T23:22:05","date_gmt":"2013-04-14T23:22:05","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2013\/apr\/15\/spring-cleaning-and-crm-its-time-organise-your-business\/"},"modified":"2013-04-14T23:22:05","modified_gmt":"2013-04-14T23:22:05","slug":"spring-cleaning-and-crm-its-time-to-organise-your-business","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/spring-cleaning-and-crm-its-time-to-organise-your-business\/","title":{"rendered":"Spring cleaning and CRM: It&#8217;s time to organise your business"},"content":{"rendered":"<p><strong>Excel is not a CRM!<\/strong><\/p>\n<p>Customer relationship management (CRM) systems are a major player in helping manage a company&rsquo;s interactions with current and prospective customers.<\/p>\n<p>Using technology to organise, automate, and synchronise sales, marketing, customer service and technical support can seem daunting, which leads to many professionals using excel as a CRM system.&nbsp;<\/p>\n<p>However daunting it may seem, the CRM software market is healthy and growing, which means your competitors are likely using a CRM system.<\/p>\n<p>Analyst firm Forrester predicts the CRM software market will reach more than $15 billion by 2014, nearly double what it was in 2007. The CRM market totaled about $11 billion in 2012.<\/p>\n<p>The reason for the growth? Companies are placing an emphasis on driving growth by attracting new customers and selling more to existing customers. Is your business keeping pace?<\/p>\n<p>If your sales representatives are creating Excel spreadsheets that contain customer contacts and &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excel is not a CRM!<br \/>\nCustomer relationship management (CRM) systems are a major player in helping manage a company&rsquo;s interactions with current and prospective customers.<br \/>\nUsing technology to organise, automate, and synchronise sales, marketing, cus&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6959","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/6959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=6959"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/6959\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=6959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=6959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=6959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}