{"id":6787,"date":"2013-04-02T23:22:11","date_gmt":"2013-04-02T23:22:11","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2013\/apr\/03\/all-data-great-and-small-hows-and-whys-big-data-strategy\/"},"modified":"2013-04-02T23:22:11","modified_gmt":"2013-04-02T23:22:11","slug":"all-data-great-and-small-the-hows-and-whys-of-a-big-data-strategy","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/all-data-great-and-small-the-hows-and-whys-of-a-big-data-strategy\/","title":{"rendered":"All data great and small &#8211; the hows and whys of a big data strategy"},"content":{"rendered":"<p><strong>By Luca Smuraglia, General Manager, Enterprise Business, Easynet<\/strong><\/p>\n<p>I&rsquo;m a numbers man. I like to look at all the data available and make a decision based on fact, not just instinct. And I&rsquo;m not alone: whether at work or at home, we all like to arm ourselves with information before we make a decision.<\/p>\n<p>It&rsquo;s empowering and reassuring. E-Consultancy&rsquo;s recent Multichannel Retail Survey found that 90% of consumers research online before buying in-store. We amass vast quantities of data as businesses and as consumers, and we&rsquo;re constantly hearing about explosions of information, tsunamis of data. According to Ofcom&#8217;s International Communications Market Report, the average UK mobile connection consumed over 424MB of data &ndash; higher even than Japan (392MB) in second place and the United States (319MB). &nbsp;<\/p>\n<p>Information as an asset to a business is more important than ever, but the term &lsquo;big data&rsquo; is misleading &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Luca Smuraglia, General Manager, Enterprise Business, Easynet<br \/>\nI&rsquo;m a numbers man. I like to look at all the data available and make a decision based on fact, not just instinct. And I&rsquo;m not alone: whether at work or at home, we all like to&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6787","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/6787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=6787"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/6787\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=6787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=6787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=6787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}