The Technology Adoption Lifecycle and Gartner\u2019s Hype Cycle are well known in the industry for helping companies make better and informed decisions about technology adoption and deployment. Both have influenced companies the world over and through various technology generations. These models however address only two dimensions \u2013 technology maturity and adoption. There is a third and equally important dimension that looks to understand how new technology adoption is going to benefit an organization. It\u2019s about understanding the process and the manifestation of possible prosperity, the height of attainment, as well as the futility an organization can experience while adopting new technology. With cloud computing, mobility, Big Data and social collaboration, organizations not only need to understand this third dimension better (to reap the benefits) but they should also be well prepared to experience and manage the entire journey.<\/p>\n