For enterprises, customer relationship management (CRM) is moving ahead of enterprise resource planning (ERP) as the main priority for application software investment.<\/p>\n
That was just one of the takeaways from Gartner’s latest report, “User Survey Analysis: Cloud and CRM Nexus Will Drive Enterprise Software Spending in 2013 and 2014”, published last month.<\/p>\n
Other key factors emerging from the report include the clear differences between emerging and emergent markets in terms of cloud models.<\/p>\n
Mature regions are more likely to go public, accepting the security risks and reliability rewards of the public cloud. Emerging markets, by contrast, are more likely to use a private cloud.<\/p>\n
“This could be due in part to an immature telecommunications infrastructure in some emerging countries, while data security is a persistent concern related to public cloud services among our clients in developing-region countries,” said Hai Hong Swineheart, Gartner research analyst in a statement.<\/p>\n
Consequently, Gartner …<\/p>\n","protected":false},"excerpt":{"rendered":"
For enterprises, customer relationship management (CRM) is moving ahead of enterprise resource planning (ERP) as the main priority for application software investment.
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