{"id":5973,"date":"2013-02-18T17:11:30","date_gmt":"2013-02-18T17:11:30","guid":{"rendered":"http:\/\/cloudnewsdaily.com\/?p=14267"},"modified":"2013-02-18T17:11:30","modified_gmt":"2013-02-18T17:11:30","slug":"89-degrees-launches-echo-email-optimization-plan","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/89-degrees-launches-echo-email-optimization-plan\/","title":{"rendered":"89 Degrees Launches ECHO Email Optimization Plan"},"content":{"rendered":"<\/p>\n

89 Degrees<\/a>, a\u00a0customer engagement agency<\/a>\u00a0that leverages data and analytically driven strategy for maximum ROI, has launched a new service, ECHO, an email capabilities & health optimization plan that maximizes email investments for increased impact and ROI.<\/p>\n

\u201cIndustry surveys show that the amount of email sent by retailers in 2012 jumped by at least 19 percent, and with good reason,\u201d said Arthur Sweetser, CMO of 89 Degrees and recent speaker at the Email Evolution Conference. \u201cEmail is evolving and remains highly profitable; the evidence keeps mounting and businesses know it is a smart bet for their budgets.\u201d<\/p>\n

89 Degrees also hears from many marketers that are convinced of emails\u2019 value, but still don\u2019t know if they are making the most of their investment. Or they may not be achieving the growth numbers on which they were counting.<\/p>\n

\u201cWhen businesses are allocating a sizable portion of their marketing budget to email marketing, they want to be sure they are spending smart,\u201d continued Sweetser. \u201cThat\u2019s why we introduced ECHO \u2013 to help marketers reach and exceed their goals, increasing their success with each following campaign.\u201d<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

89 Degrees, a\u00a0customer engagement agency\u00a0that leverages data and analytically driven strategy for maximum ROI, has launched a new service, ECHO, an email capabilities & health optimization plan that maximizes email investments for increased impact and ROI. \u201cIndustry surveys show that the amount of email sent by retailers in 2012 jumped by at least 19 percent, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1464,754,99,1465,279,352],"tags":[],"class_list":["post-5973","post","type-post","status-publish","format-standard","hentry","category-email","category-email-marketing","category-internet-marketing","category-marketing","category-marketing-and-advertising","category-messaging","category-social"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=5973"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5973\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=5973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=5973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=5973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}