{"id":5934,"date":"2013-02-16T14:00:00","date_gmt":"2013-02-16T14:00:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/2541797"},"modified":"2013-02-16T14:00:00","modified_gmt":"2013-02-16T14:00:00","slug":"apigee-mixes-big-data-broad-data-analytics","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/apigee-mixes-big-data-broad-data-analytics\/","title":{"rendered":"Apigee Mixes Big Data &amp; Broad Data Analytics"},"content":{"rendered":"<p>Big Data analytics doesn\u2019t go far enough according to Anant Jhingran, who was the brains behind IBM\u2019s cunningly clever Watson computer as CTO of IBM\u2019s lab in Silicon Valley.<br \/>\n\u201cThe information an enterprise typically collects \u2013 point of sales, procurement, even web site data \u2013 is not enough anymore,\u201d he says. \u201cIn the new world of apps and APIs, the real value of data \u2013 the interaction with customers \u2013 has moved one or two tiers away from the enterprise and the more you know about the data in your app ecosystem, your \u2018broad\u2019 data, the better you\u2019ll understand your business.\u201d<br \/>\nThis thinking has been distilled in Apigee Insights, the latest product from the increasingly promising Apigee, where Jhingran is now product chief.<br \/>\nApigee Insights is supposed to leverage Big Data in a new way so a computer can draw sophisticated conclusions from weak unstructured data and produce business insights beyond what is currently possible. <\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/2541797\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Data analytics doesn\u2019t go far enough according to Anant Jhingran, who was the brains behind IBM\u2019s cunningly clever Watson computer as CTO of IBM\u2019s lab in Silicon Valley.<br \/>\n\u201cThe information an enterprise typically collects \u2013 point of sales,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5934","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=5934"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5934\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=5934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=5934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=5934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}