{"id":5838,"date":"2013-02-11T16:11:20","date_gmt":"2013-02-11T16:11:20","guid":{"rendered":"http:\/\/cloudnewsdaily.com\/?p=14223"},"modified":"2013-02-11T16:11:20","modified_gmt":"2013-02-11T16:11:20","slug":"sailthru-gets-19-million-for-smart-data-digital-brand-communications","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/sailthru-gets-19-million-for-smart-data-digital-brand-communications\/","title":{"rendered":"Sailthru Gets $19 Million for Smart Data Digital Brand Communications"},"content":{"rendered":"<\/p>\n<p><a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sailthru.com&amp;esheet=50559244&amp;lan=en-US&amp;anchor=Sailthru&amp;index=1&amp;md5=3020ef0b1331be320e4ab3d7bf9d51c1\" >Sailthru<\/a>, a technology company specializing in digital brand experiences and communications, has announced a $19 million Series B investment led by Benchmark. Sailthru will use the investment to accelerate the growth of the company by increasing both staff and infrastructure and expanding the use of Smart Data\u2122 by Fortune 500 companies. Sailthru joins Benchmark&#8217;s portfolio that currently includes other industry-leading companies such as\u00a0Dropbox, Twitter, Instagram, Uber, Quora, Yelp and Zillow.<\/p>\n<p>Sailthru\u2019s\u00a0<a href=\"http:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sailthru.com%2Fsmartdata&amp;esheet=50559244&amp;lan=en-US&amp;anchor=Smart+Data&amp;index=2&amp;md5=ec41fb2b328c192defa34b11822504c9\" >Smart Data<\/a>\u00a0is leading a major shift in how companies engage with their customers through the automatic analysis of big data sets to generate informed, personalized communications across\u00a0all\u00a0digital channels. Unlike Big Data, which merely exists in a passive state and can often be overwhelming, Smart Data powers decisions. Sailthru\u2019s Smart Data allows businesses to understand, predict, and engage each consumer on an individual level in real time.\u00a0Sailthru\u2019s clients are improving their ROI, customer time on-site and\u00a0are\u00a0seeing strong increases to customer lifetime value from their adoption of Smart Data.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=0fe7ad8f-fdbb-4772-a5de-8da5c9551be0\" alt=\"\" \/><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/CloudNewsDaily\/~4\/GOh-JFmitKU\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sailthru, a technology company specializing in digital brand experiences and communications, has announced a $19 million Series B investment led by Benchmark. Sailthru will use the investment to accelerate the growth of the company by increasing both staff and infrastructure and expanding the use of Smart Data\u2122 by Fortune 500 companies. Sailthru joins Benchmark&#8217;s portfolio [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[454,156,99,356,303,1438],"tags":[],"class_list":["post-5838","post","type-post","status-publish","format-standard","hentry","category-benchmark-capital","category-big-data","category-marketing","category-twitter","category-venture-funding","category-yelp"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=5838"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5838\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=5838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=5838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=5838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}