{"id":5297,"date":"2013-01-08T09:00:00","date_gmt":"2013-01-08T09:00:00","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/blog-hub\/2013\/jan\/08\/amazon-web-services-starts-to-assert-itself\/"},"modified":"2013-01-08T09:00:00","modified_gmt":"2013-01-08T09:00:00","slug":"amazon-web-services-starts-to-assert-itself","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/amazon-web-services-starts-to-assert-itself\/","title":{"rendered":"Amazon Web Services starts to assert itself"},"content":{"rendered":"<p><strong>By Laurent Lachal, Senior Analyst, Ovum Software<\/strong><\/p>\n<p>At the end of November 2012, Amazon Web Services (AWS) held its first partner and customer conference in Las Vegas. Dubbed AWS &ldquo;re: Invent&rdquo;, the event was a success. It enabled AWS to assert itself as a large and influential player in the IT marketplace. <\/p>\n<p>However, as well as AWS&rsquo;s strengths, it also highlighted some of its traditional weaknesses. These include poor communications and an inability to put forward messages adapted to the needs of enterprise executives.<\/p>\n<h3>A growing footprint but needs more transparency<\/h3>\n<p>AWS shares as little information about itself as it can get away with. As the infrastructure-as-a-service (IaaS) market matures, it becomes increasingly awkward for the organisation to be so closely guarded. <\/p>\n<p>Nevertheless, the conference itself, in its size, energy, and quality of networking opportunities, was a good reminder of the growing influence that AWS yields in the IT &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Laurent Lachal, Senior Analyst, Ovum SoftwareAt the end of November 2012, Amazon Web Services (AWS) held its first partner and customer conference in Las Vegas. Dubbed AWS &ldquo;re: Invent&rdquo;, the event was a success. It enabled AWS to assert i&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5297","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=5297"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5297\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=5297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=5297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=5297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}