{"id":5236,"date":"2013-01-02T09:30:00","date_gmt":"2013-01-02T09:30:00","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/blog-hub\/2013\/jan\/02\/how-cloud-computing-is-accelerating-contextual-advertising\/"},"modified":"2013-01-02T09:30:00","modified_gmt":"2013-01-02T09:30:00","slug":"how-cloud-computing-is-accelerating-contextual-advertising","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/how-cloud-computing-is-accelerating-contextual-advertising\/","title":{"rendered":"How cloud computing is accelerating contextual advertising"},"content":{"rendered":"<p>Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers.<\/p>\n<p>The rapid advances in&nbsp;cyber foraging,&nbsp;contextual computing&nbsp;and cloud computing platforms are succeeding at revolutionising this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can also provide precise audience and segment-based messaging directly to customers while they are in the store or retail outlet.<\/p>\n<p>What makes context-aware advertising so unique and well adapted to the cloud is the real-time data integration and contextual intelligence they use for tailoring and transmitting offers to customers.&nbsp; <\/p>\n<p>When a customer opts in to a retailer&#8217;s contextually-based advertising system, they are&nbsp;periodically sent&nbsp;alerts, coupons, and offers on products of interest once they are in or near the store.&nbsp; Real-time offer engines choose which alerts, coupons or offers to send, when, and in which &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers.<br \/>\nThe rapid advances in&nbsp;cyber foraging,&nbsp;contextual computing&nbsp;and cloud co&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5236","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=5236"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/5236\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=5236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=5236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=5236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}