Let\u2019s take the notion of a user identity \u2013 or to be more precise, the user\u2019s avatar \u2013 and consider it to be a Cloud resource. The user, that is, we can provision such avatars as we see fit. And because they\u2019re in the Cloud, they\u2019re location independent. Facebook could use our avatar. Assign it privileges or other properties. Or our bank. Or our employer. But we control it.
\nThe reason PII has such power, of course, is because we give it power. Knowing a username and password gives you the power to access a system. Knowing your Social Security Number and birth date may give you the power to get bank account information from a call center rep. Add a bit more knowledge and you have the power to apply for a loan or a job or a security clearance. The old adage states that knowledge is power, but information only has power if we choose to empower it.<\/p>\n