Since ZapThink wrote our ZapFlash on Cloud Brokerages in April 2011, the Cloud Brokerage marketplace has exploded. Or at the very least, the noise level involving such Brokerages has reached a fever pitch, which the vendors in the space want you to think is the sound of an exploding market anyway. Regardless of your level of cynicism, however, there\u2019s no question that Cloud Brokerages are a hot topic. But as with so many new markets, confusion reigns\u2014in large part because such Brokerages come in so many different flavors. That being said, this market also suffers from rampant Cloudwashing, which refers to vendors (and service providers) who stick the \u201cCloud\u201d label on existing offerings to take advantage of the Cloud hype. Let\u2019s see if we can separate the steak from the sizzle and delineate how Cloud Brokerages are actually supposed to work.<\/p>\n