{"id":42694,"date":"2022-01-05T10:36:37","date_gmt":"2022-01-05T10:36:37","guid":{"rendered":"http:\/\/icloud.pe\/blog\/?guid=1db9ee0c27b09907e61e9c7396c43bc9"},"modified":"2022-01-05T10:36:37","modified_gmt":"2022-01-05T10:36:37","slug":"microsoft-and-qualcomm-to-develop-custom-ar-chips-for-the-metaverse","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/microsoft-and-qualcomm-to-develop-custom-ar-chips-for-the-metaverse\/","title":{"rendered":"Microsoft and Qualcomm to develop custom AR chips for the metaverse"},"content":{"rendered":"<p><span class=\"field field-name-field-author field-type-node-reference field-label-hidden\"><br \/>\n      <span class=\"field-item even\"><a href=\"https:\/\/www.cloudpro.co.uk\/authors\/zach-marzouk\">Zach Marzouk<\/a><\/span><br \/>\n  <\/span><\/p>\n<div class=\"field field-name-field-published-date field-type-datetime field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><span class=\"date-display-single\">5 Jan, 2022<\/span><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"short-teaser\">\n<a href=\"https:\/\/www.cloudpro.co.uk\/\" title=\"\" class=\"combined-link\"><\/a><\/p>\n<div class=\"field field-name-body\">\n<p><a href=\"https:\/\/www.itpro.co.uk\/search\/microsoft\/\" >Microsoft<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.itpro.co.uk\/search\/qualcomm\/\" >Qualcomm<\/a>\u00a0are set to collaborate to expand and accelerate the adoption of\u00a0<a href=\"https:\/\/www.itpro.co.uk\/search\/augmented%20reality\/\" >augmented reality<\/a>\u00a0(AR) for the metaverse in both the consumer and enterprise sector, including developing custom AR chips.<\/p>\n<p>The companies stated they were believers in the\u00a0<a href=\"https:\/\/www.itpro.co.uk\/search\/metaverse\/\" >metaverse<\/a>\u00a0and intend to work together across several initiatives to drive the ecosystem. This includes developing custom AR chips to enable a new wave of power-efficient, lightweight AR glasses to deliver rich and immersive experiences.<\/p>\n<p><!--wysiwyg_see-related_plugin--><\/p>\n<p>\nMicrosoft and Qualcomm also plan to integrate software like Microsoft Mesh and\u00a0<a href=\"https:\/\/www.itpro.co.uk\/search\/snapdragon\/\" >Snapdragon<\/a>\u00a0Spaces XR Developer Platform. They hope the collaboration will create transformative experiences for the next generation of head-worn AR devices in the metaverse.<\/p>\n<p>\u201cOur goal is to inspire and empower others to collectively work to develop the metaverse future \u2013 a future that is grounded in trust and innovation,\u201d said Rub\u00e9n Caballero, corporate vice president of Mixed Reality at Microsoft.<\/p>\n<p>\u201cWith services like Microsoft Mesh, we are committed to delivering the safest and most comprehensive set of capabilities to power metaverses that blend the physical and digital worlds, ultimately delivering a shared sense of presence across devices.\u201d<\/p>\n<p>Hugo Swart, vice president and general manager of extended reality (XR) at Qualcomm added that the collaboration reflects the next step in both companies\u2019 shared commitment to XR and the metaverse. Swart said Qualcomm\u2019s core XR strategy has always been delivering the most cutting-edge technology, purpose-built XR chipsets, and enabling the ecosystem with its software platforms and hardware reference designs.<\/p>\n<p>At the start of November,\u00a0<a href=\"https:\/\/www.itpro.co.uk\/business-strategy\/collaboration\/361423\/mesh-for-microsoft-teams-metaverse-official\" >Microsoft launched Mesh for Microsoft Teams<\/a>, its pitch for the metaverse. It aims to make remote and hybrid meetings more immersive and is set to roll out in 2022. It is a mixed reality service that allows people in different physical locations to join collaborative and shared holographic environments within Microsoft Teams to allow for chats, virtual meetings, and the sharing of documents and more.<\/p>\n<p>This came after\u00a0<a href=\"https:\/\/www.itpro.co.uk\/business\/business-strategy\/361396\/meta-industry-reacts-to-the-facebook-companys-rebrand\" >Meta\u2019s CEO Mark Zuckerberg announced Facebook\u2019s name change and its renewed focus on the metaverse<\/a>. He said the metaverse would feel like a hybrid of today\u2019s online social experiences, sometimes expanded into three dimensions or projected into the physical world to allow people to share immersive experiences, even when you can\u2019t be together. The CEO added that it will be a more immersive social media experience, where virtual and augmented reality will take centre stage. <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>      Zach Marzouk<\/p>\n<p>        5 Jan, 2022    <\/p>\n<p>      Microsoft\u00a0and\u00a0Qualcomm\u00a0are set to collaborate to expand and accelerate the adoption of\u00a0augmented reality\u00a0(AR) for the metaverse in both the consumer and enterprise sector, including developing cu&#8230;<\/p>\n","protected":false},"author":654,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-42694","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/654"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=42694"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42694\/revisions"}],"predecessor-version":[{"id":42695,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42694\/revisions\/42695"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=42694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=42694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=42694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}