{"id":42611,"date":"2021-11-23T15:54:21","date_gmt":"2021-11-23T15:54:21","guid":{"rendered":"http:\/\/icloud.pe\/blog\/?guid=d6f96171574830e4858c3e8bb8a25449"},"modified":"2021-11-23T15:54:21","modified_gmt":"2021-11-23T15:54:21","slug":"aws-wins-adidas-contract-to-host-its-sap-workloads","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/aws-wins-adidas-contract-to-host-its-sap-workloads\/","title":{"rendered":"AWS wins Adidas contract to host its SAP workloads"},"content":{"rendered":"


\n Praharsha Anand<\/a><\/span>
\n <\/span><\/p>\n

\n
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23 Nov, 2021<\/span><\/div>\n<\/p><\/div>\n<\/div>\n

\n<\/a><\/p>\n

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Amazon Web Services (AWS)<\/a> has won a contract to provide sports clothing brand Adidas with a cloud environment for hosting its SAP workloads.<\/p>\n

German-based multinational Adidas AG also intends to develop a modern SAP S\/4HANA platform using AWS<\/span>, according to the deal.<\/p>\n

By integrating SAP into its enterprise resource planning (ERP<\/span>) system, Adidas aims to connect data across its global operations, while also tapping into AWS<\/span>‘ SAP expertise to support\u00a0advanced analytics, data science, and enterprise reporting, the company said in a release.<\/p>\n

Utilizing<\/span> AWS\u2019<\/span> machine learning solutions, including Amazon SageMaker<\/span>, Adidas\u2019 data scientists can forecast seasonal demand for goods. This ensures the right product arrives at a warehouse or retail store at the right time, increasing customer satisfaction.<\/p>\n

Through a cloud-based data lake on AWS<\/span>, Adidas can also gain visibility into both internal and outbound operations, while\u00a0AWS<\/span> Sustainability programmes will also assist Adidas in reducing the environmental impact of its cloud operations.<\/p>\n

Adidas said the deal will allow it to\u00a0offer customers discounts and early access to new releases, priority services, and personalized<\/span> offers.<\/p>\n

\u201cWe want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them. By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand, and support the projected growth in our e-commerce business in the years to come,\u201d explained Markus<\/span> Rautert<\/span>, senior vice president of technology enablement<\/span> at Adidas AG.<\/p>\n

\u201cDeploying SAP environments on AWS<\/span> isn\u2019t just about transforming our technology\u2014it\u2019s about transforming business opportunities and using AWS\u2019<\/span>\u00a0wide range of cloud capabilities to create efficiencies and bring us closer to consumers,\u201d he added. <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Praharsha Anand<\/p>\n

23 Nov, 2021 <\/p>\n

Amazon Web Services (AWS) has won a contract to provide sports clothing brand Adidas with a cloud environment for hosting its SAP workloads.
\nGerman-based multinational Adidas AG also intends …<\/p>\n","protected":false},"author":650,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-42611","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/650"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=42611"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42611\/revisions"}],"predecessor-version":[{"id":42612,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42611\/revisions\/42612"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=42611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=42611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=42611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}