{"id":42312,"date":"2021-07-27T13:48:20","date_gmt":"2021-07-27T13:48:20","guid":{"rendered":"http:\/\/icloud.pe\/blog\/?guid=552aaa49fa80e4a5d9f49e231971240c"},"modified":"2021-07-27T13:48:20","modified_gmt":"2021-07-27T13:48:20","slug":"google-cloud-seeks-to-abandon-its-killed-by-google-reputation","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/google-cloud-seeks-to-abandon-its-killed-by-google-reputation\/","title":{"rendered":"Google Cloud seeks to abandon its \u2018Killed By Google\u2019 reputation"},"content":{"rendered":"<p><span class=\"field field-name-field-author field-type-node-reference field-label-hidden\"><br \/>\n      <span class=\"field-item even\"><a href=\"https:\/\/www.cloudpro.co.uk\/authors\/sabina-weston\">Sabina Weston<\/a><\/span><br \/>\n  <\/span><\/p>\n<div class=\"field field-name-field-published-date field-type-datetime field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><span class=\"date-display-single\">27 Jul, 2021<\/span><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"short-teaser\">\n<a href=\"https:\/\/www.cloudpro.co.uk\/\" title=\"\" class=\"combined-link\"><\/a><\/p>\n<div class=\"field field-name-body\">\n<p><a href=\"https:\/\/www.itpro.co.uk\/cloud\/cloud-computing\/360207\/google-cloud-customers-can-now-choose-region-based-on-co2-emissions\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/cloud\/cloud-computing\/360207\/google-cloud-customers-can-now-choose-region-based-on-co2-emissions\">Google Cloud<\/a> is looking to turn around the tech giant\u2019s reputation for <span class=\"scayt-misspell-word\" data-scayt-word=\"sunsetting\" data-wsc-lang=\"en_GB\" data-wsc-id=\"krm3vw38gp2x2enuk\">sunsetting<\/span> legacy tools despite their popularity among customers.<\/p>\n<p>This is according to statements made by Google Cloud VP <span class=\"scayt-misspell-word\" data-scayt-word=\"Kripa\" data-wsc-lang=\"en_GB\" data-wsc-id=\"krm3vw67zyth991ty\">Kripa<\/span> <span class=\"scayt-misspell-word\" data-scayt-word=\"Krishnan\" data-wsc-lang=\"en_GB\" data-wsc-id=\"krm3vw67e0i4cjxnu\">Krishnan<\/span>, who told <a href=\"https:\/\/www.businessinsider.com\/google-cloud-deprecation-policies-stop-killing-off-products-2021-7?r=US&amp;IR=T\" data-cke-saved-href=\"https:\/\/www.businessinsider.com\/google-cloud-deprecation-policies-stop-killing-off-products-2021-7?r=US&amp;IR=T\">Business Insider<\/a> that the company will be readjusting its approach towards killing off products:<\/p>\n<p>&#8220;We want Google Cloud to be something stable that customers can rely on for a long-term time,&#8221; she told the publication on Monday, adding that the company was \u201cobviously (&#8230;) not doing the right thing\u201d by <a href=\"https:\/\/www.itpro.co.uk\/software\/business-apps\/357474\/killed-by-google\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/software\/business-apps\/357474\/killed-by-google\">sunsetting fan favourites such as Picasa and Reader<\/a>\u00a0or even the less popular Google+.<\/p>\n<p>\u201cWhat we were doing was clearly not working. We are trying to address that head on,\u201d said <span class=\"scayt-misspell-word\" data-scayt-word=\"Krishnan\" data-wsc-lang=\"en_GB\" data-wsc-id=\"krm3vw954i2w2bo9n\">Krishnan<\/span>, who leads <a href=\"https:\/\/www.itpro.co.uk\/google\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/google\">Google<\/a>\u2019s Technical Infrastructure team.<\/p>\n<p>The decision to address Google\u2019s poor reputation was prompted by \u201cKilled By Google\u201d \u2013 a satirical <a href=\"https:\/\/killedbygoogle.com\/\" data-cke-saved-href=\"https:\/\/killedbygoogle.com\/\">website<\/a> and <a href=\"https:\/\/twitter.com\/killedbygoogle\" data-cke-saved-href=\"https:\/\/twitter.com\/killedbygoogle\">Twitter account<\/a> run by <a href=\"https:\/\/www.itpro.co.uk\/business-strategy\/careers-training\/356692\/the-ultimate-guide-to-becoming-a-software-engineer\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/business-strategy\/careers-training\/356692\/the-ultimate-guide-to-becoming-a-software-engineer\">software engineer<\/a> Cody Ogden, who keeps track of all the tools Google has decided to shutdown.<\/p>\n<p>Google&#8217;s new approach now includes a new policy of notifying customers at least one year in advance that a product will be killed off, excluding instances of an intractable security bug or intellectual property issues.<\/p>\n<p>However, even in these cases, the company will \u201cdo everything possible to make migration as effortless as possible for customers\u201d.<\/p>\n<p>&#8220;If we need to make a breaking change, we will make sure the burden is on us,&#8221; she said.<\/p>\n<p>According to <span class=\"scayt-misspell-word\" data-scayt-word=\"Krishnan\" data-wsc-lang=\"en_GB\" data-wsc-id=\"krm3vwi5wmp6j9lfo\">Krishnan<\/span>, Google Cloud will try to win back the trust of developers by being more supportive of customer needs and \u201cnot just announce something\u201d.<\/p>\n<p>&#8220;My intent is we don&#8217;t have these issues going forward,&#8221; she said.<\/p>\n<p><span class=\"scayt-misspell-word\" data-scayt-word=\"Krishnan\u2019s\" data-wsc-lang=\"en_GB\" data-wsc-id=\"krm3vwl66zgh5olqu\">Krishnan\u2019s<\/span> announcement comes months after Google <a href=\"http:\/\/itpro.co.uk\/software\/business-apps\/357474\/killed-by-google\" data-cke-saved-href=\"http:\/\/itpro.co.uk\/software\/business-apps\/357474\/killed-by-google\">killed off Cloud Print<\/a>, its <a href=\"https:\/\/www.itpro.co.uk\/cloud\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/cloud\">cloud<\/a>-based printing solution, without providing users with a clear reason for the closure. Last year, the tech giant also unceremoniously abandoned <a href=\"https:\/\/www.itpro.co.uk\/software\/video-conferencing\/355535\/google-hangouts-review-the-pros-and-cons-of-simplicity\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/software\/video-conferencing\/355535\/google-hangouts-review-the-pros-and-cons-of-simplicity\">Hangouts<\/a>, its most popular messaging app, <a href=\"https:\/\/www.itpro.co.uk\/marketing-comms\/business-communications\/357451\/google-will-start-killing-off-hangouts-in-2021\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/marketing-comms\/business-communications\/357451\/google-will-start-killing-off-hangouts-in-2021\">with only a few weeks notice<\/a>.<\/p>\n<p>Despite this, <span class=\"scayt-misspell-word\" data-scayt-word=\"Krishnan\" data-wsc-lang=\"en_GB\" data-wsc-id=\"krm3vwo4gefnzod7x\">Krishnan<\/span> insisted that Google \u201calready [has] dependability and reliability\u201d.<\/p>\n<p>&#8220;We just want to make sure we extend it to its fullest extent possible in Google Cloud,\u201d she added. <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>      Sabina Weston<\/p>\n<p>        27 Jul, 2021    <\/p>\n<p>      Google Cloud is looking to turn around the tech giant\u2019s reputation for sunsetting legacy tools despite their popularity among customers.<br \/>\nThis is according to statements made by Google Cloud VP &#8230;<\/p>\n","protected":false},"author":627,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-42312","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/627"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=42312"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42312\/revisions"}],"predecessor-version":[{"id":42313,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/42312\/revisions\/42313"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=42312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=42312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=42312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}