{"id":41971,"date":"2021-04-01T13:31:27","date_gmt":"2021-04-01T13:31:27","guid":{"rendered":"http:\/\/icloud.pe\/blog\/?guid=4d7223f794c4e143fc5f1a91811ecd44"},"modified":"2021-04-01T13:31:27","modified_gmt":"2021-04-01T13:31:27","slug":"linkedin-tackles-uks-soaring-unemployment-with-a-suite-of-new-features","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/linkedin-tackles-uks-soaring-unemployment-with-a-suite-of-new-features\/","title":{"rendered":"LinkedIn tackles UK\u2019s soaring unemployment with a suite of new features"},"content":{"rendered":"<p><span class=\"field field-name-field-author field-type-node-reference field-label-hidden\"><br \/>\n      <span class=\"field-item even\"><a href=\"https:\/\/www.cloudpro.co.uk\/authors\/sabina-weston\">Sabina Weston<\/a><\/span><br \/>\n  <\/span><\/p>\n<div class=\"field field-name-field-published-date field-type-datetime field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><span class=\"date-display-single\">1 Apr, 2021<\/span><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"short-teaser\">\n<a href=\"https:\/\/www.cloudpro.co.uk\/\" title=\"\" class=\"combined-link\"><\/a><\/p>\n<div class=\"field field-name-body\">\n<p><a href=\"https:\/\/www.itpro.co.uk\/microsoft\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/microsoft\">Microsoft<\/a> and <a href=\"https:\/\/www.itpro.co.uk\/strategy\/26714\/microsoft-buys-linkedin\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/strategy\/26714\/microsoft-buys-linkedin\">LinkedIn<\/a> have launched new features to help the UK\u2019s 1.7 million unemployed connect to new job opportunities by promoting their skills and expertise.<\/p>\n<p>The four newly-announced tools include a dedicated Service Page for freelancers and SMBs, a Cover Story feature which lets users share videos of their work, Creator Mode which helps<strong> <\/strong>turn a LinkedIn profile page into a content portfolio, and a Career Coach tool which provides personalised guidance for <a href=\"https:\/\/www.itpro.co.uk\/business-strategy\/careers-training\/355865\/the-lost-year-how-2020-tech-graduates-and-apprentices-are\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/business-strategy\/careers-training\/355865\/the-lost-year-how-2020-tech-graduates-and-apprentices-are\">those entering the job market<\/a>.<\/p>\n<p>The Career Coach is a <a href=\"https:\/\/www.itpro.co.uk\/marketing-comms\/communications\/358752\/microsoft-unveils-slack-like-teams-connect-feature\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/marketing-comms\/communications\/358752\/microsoft-unveils-slack-like-teams-connect-feature\">Microsoft Teams<\/a> app powered by LinkedIn which uses an <a href=\"https:\/\/www.itpro.co.uk\/technology\/artificial-intelligence-ai\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/technology\/artificial-intelligence-ai\">AI<\/a>-based skill identifier to help <a href=\"https:\/\/www.itpro.co.uk\/hardware\/358363\/gov-at-risk-of-creating-a-lost-generation-without-digital-support-for-uni-students\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/hardware\/358363\/gov-at-risk-of-creating-a-lost-generation-without-digital-support-for-uni-students\">students<\/a> better understand their goals, interests, and skills. As a LinkedIn integration, it works by aligning a student\u2019s profile with current job market trends and connecting them to mentors, as well as promoting skills, which LinkedIn managing director Josh Graff described as \u201cthe engine of growth\u201d.<\/p>\n<p>\u201cThere is tremendous value in job seekers understanding their transferable skills and ensuring they are front and centre when applying to roles,\u201d he said. \u201cTraditional hiring practices of assessing candidates based on their formal qualifications and experience means that so many capable people that are currently unemployed, or facing unemployment, risk being locked out of the job market since they may not tick all the \u201cright\u201d boxes.\u201d<\/p>\n<p>Graff also said that the &#8220;already uneven playing field&#8221; of the job market had been &#8220;further exacerbated&#8221; by the pandemic. Last year, LinkedIn was forced to\u00a0<a href=\"https:\/\/www.itpro.co.uk\/business\/business-strategy\/356524\/linkedin-axes-960-jobs-as-recruitment-demand-falls\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/business\/business-strategy\/356524\/linkedin-axes-960-jobs-as-recruitment-demand-falls\">axe 960 jobs<\/a>, approximately 6% of its global workforce, due to the global health crisis.<\/p>\n<p>Apart from the four new features created in collaboration with LinkedIn, Microsoft also recently launched a new online platform aiming to connect more UK job seekers with companies looking for apprentices.<\/p>\n<p>Announced last month,\u00a0the\u00a0<a href=\"https:\/\/www.itpro.co.uk\/business-strategy\/careers-training\/358803\/microsofts-apprenticeship-connector-will-connect-uk\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/business-strategy\/careers-training\/358803\/microsofts-apprenticeship-connector-will-connect-uk\">Microsoft Apprenticeship Connector<\/a> seeks to simplify the search process by listing current apprenticeship vacancies across Microsoft\u2019s network of partners and customers, such as Intequal, Firebrand, and GP Strategies.<\/p>\n<p>Commenting on the announcement, Microsoft senior director of Corporate, External and Legal Affairs, Hugh Milward, said that it\u2019s necessary to \u201cchange in how businesses identify, recruit and nurture talent\u201d.\u00a0<\/p>\n<p>According to Milward, \u201ca truly inclusive recovery will require a skills-based economy and that only happens if you have a skills-based jobs market\u201d.<\/p>\n<p>\u201cWe are committed to leading that change by helping people get the skills they need to succeed and employers the tools to make their first of many skills-based hires,\u201d he added.<\/p>\n<p>The news comes just days after chancellor Rishi Sunak urged companies that had benefited financially during the pandemic to invest the money in driving the UK\u2019s recovery and <a href=\"https:\/\/www.itpro.co.uk\/business\/business-strategy\/359032\/staff-will-quit-if-not-allowed-back-in-offices-warns-chancellor\" data-cke-saved-href=\"https:\/\/www.itpro.co.uk\/business\/business-strategy\/359032\/staff-will-quit-if-not-allowed-back-in-offices-warns-chancellor\">\u201ccreate jobs in the process\u201d<\/a>.<\/p>\n<p>According to the most recent <a href=\"https:\/\/www.ons.gov.uk\/employmentandlabourmarket\/peopleinwork\/employmentandemployeetypes\/bulletins\/uklabourmarket\/march2021\" data-cke-saved-href=\"https:\/\/www.ons.gov.uk\/employmentandlabourmarket\/peopleinwork\/employmentandemployeetypes\/bulletins\/uklabourmarket\/march2021\">ONS findings<\/a>, 5% of the UK workforce is currently out of work. <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>      Sabina Weston<\/p>\n<p>        1 Apr, 2021    <\/p>\n<p>      Microsoft and LinkedIn have launched new features to help the UK\u2019s 1.7 million unemployed connect to new job opportunities by promoting their skills and expertise.<br \/>\nThe four newly-announced tools&#8230;<\/p>\n","protected":false},"author":627,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-41971","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/41971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/627"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=41971"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/41971\/revisions"}],"predecessor-version":[{"id":41972,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/41971\/revisions\/41972"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=41971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=41971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=41971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}