{"id":4060,"date":"2012-10-10T16:16:01","date_gmt":"2012-10-10T16:16:01","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/2388927"},"modified":"2012-10-10T16:16:01","modified_gmt":"2012-10-10T16:16:01","slug":"is-saml-all-you-need-to-offer-business-customers-saas-single-sign-on","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/is-saml-all-you-need-to-offer-business-customers-saas-single-sign-on\/","title":{"rendered":"Is SAML All You Need to Offer Business Customers SaaS Single Sign-on?"},"content":{"rendered":"<p>Single sign-on is essential to driving engagement and usage of SaaS applications in large and mid-sized customer organizations. SAML is often promoted as an industry standard in the area, but is it really the de facto standard a SaaS vendor needs to drive growth?<br \/>\nNo.<br \/>\nSAML is a protocol, a language. Languages are great for communicating, but a certain language is only useful when communicating with other speakers of the same language.<br \/>\nIn business, the value of a language is dependent on how big a share of your current and potential customers speak it. Your choice of language(s) can greatly affect what kind of business you can expect: doing business only in Finnish limits your market to 5 Million people, whereas English lets you address more than a Billion people. You have three options.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/2388927\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Single sign-on is essential to driving engagement and usage of SaaS applications in large and mid-sized customer organizations. SAML is often promoted as an industry standard in the area, but is it really the de facto standard a SaaS vendor needs to dr&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4060","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/4060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=4060"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/4060\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=4060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=4060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=4060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}