{"id":40000,"date":"2019-11-22T13:01:08","date_gmt":"2019-11-22T13:01:08","guid":{"rendered":"http:\/\/icloud.pe\/blog\/?guid=6566c8f4b4a5ecb0720a480e93ed587a"},"modified":"2019-11-22T13:01:08","modified_gmt":"2019-11-22T13:01:08","slug":"slack-claims-microsoft-copied-its-advert-in-ok-boomer-spat","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/slack-claims-microsoft-copied-its-advert-in-ok-boomer-spat\/","title":{"rendered":"Slack claims Microsoft copied its advert in &#8220;ok boomer&#8221; spat"},"content":{"rendered":"<p><span class=\"field field-name-field-author field-type-node-reference field-label-hidden\"><br \/>\n      <span class=\"field-item even\"><a href=\"https:\/\/www.cloudpro.co.uk\/authors\/bobby-hellard\">Bobby Hellard<\/a><\/span><br \/>\n  <\/span><\/p>\n<div class=\"field field-name-field-published-date field-type-datetime field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><span class=\"date-display-single\">22 Nov, 2019<\/span><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"short-teaser\">\n<a href=\"https:\/\/www.cloudpro.co.uk\/\" title=\"\" class=\"combined-link\"><\/a><\/p>\n<div class=\"field field-name-body\">\n<p>Microsoft has been accused of ripping off the advertising of workplace collaboration\u00a0giant Slack during a promotional video for its <a href=\"https:\/\/www.itpro.co.uk\/collaboration\/34769\/here-is-every-major-microsoft-teams-update-from-ignite-2019\" >Teams platform<\/a>.<\/p>\n<p>The video in question, released as part of Microsoft&#8217;s\u00a0&#8216;<a href=\"https:\/\/products.office.com\/en-gb\/microsoft-teams\/teamwork-in-the-workplace\" >Unpack the art of teamwork<\/a>&#8216;\u00a0campaign\u00a0on 13 November,\u00a0featured\u00a0rolling purple balls to symbolise\u00a0how people collaborate across their organisation.<\/p>\n<p>In a Tweet on Thursday, Slack poked fun at the technology giant by highlighting the video bared a striking resemblance to its own promotional material released earlier in the year, which also used rolling balls to demonstrate connected groups.<\/p>\n<div class=\"wysiwyg-widget-wrapper\">\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">ok boomer <a href=\"https:\/\/t.co\/NB617NDFLV\">pic.twitter.com\/NB617NDFLV<\/a><\/p>\n<p>&mdash; Slack (@SlackHQ) <a href=\"https:\/\/twitter.com\/SlackHQ\/status\/1197530383463698432?ref_src=twsrc%5Etfw\">November 21, 2019<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>\nThe first was an advert for Slack&#8217;s <a href=\"https:\/\/vimeo.com\/333615227\" >Frontiers<\/a> conference published 24 April, which was also used as an intro for the event. In it, different coloured\u00a0wooden balls are used to depict ways to work as they\u00a0roll through a number of patterned grooves and tracks. In a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=pZ4IHjJVT4g\" >second video<\/a>, which went live 14 August, uses the same wooden balls as begins with a shot of them rolling over a hill.\u00a0<\/p>\n<p>Slack posted a short video on Twitter that compared the shots, entitled &#8216;ok boomer&#8217;.\u00a0<\/p>\n<p>This is the latest dig in a long-running spat between the two companies that are competing to be the number one workplace communication platform.\u00a0<\/p>\n<p>Although the <a href=\"https:\/\/www.itpro.co.uk\/cloud\/34010\/microsoft-teams-now-bigger-than-slack\" >statistics favour Microsoft<\/a>, Slack has shown plenty of gumption in calling out the tech giant.\u00a0<\/p>\n<p>Microsoft has declined to comment on the advertising issue.<\/p>\n<p>Slack CEO\u00a0Stewart Butterfield has previously criticised Microsoft for its tactic of bundling Teams into Office 365, calling the move &#8220;surprisingly unsportsmanlike&#8221;.<\/p>\n<p>Microsoft recently revealed that Teams had <a href=\"https:\/\/www.itpro.co.uk\/business-strategy\/collaboration\/354160\/microsoft-teams-surpasses-20-million-daily-users\" >surpassed 20 million daily active users<\/a>, increasing by 7 million since July. Part of its success is down to the fact that its available as part of Microsoft Office 365.\u00a0<\/p>\n<p>Slack has also seen its own growth, now boasting\u00a012 million daily users as of October <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>      Bobby Hellard<\/p>\n<p>        22 Nov, 2019    <\/p>\n<p>      Microsoft has been accused of ripping off the advertising of workplace collaboration\u00a0giant Slack during a promotional video for its Teams platform.<br \/>\nThe video in question, released as part of Mi&#8230;<\/p>\n","protected":false},"author":403,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-40000","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/40000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/403"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=40000"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/40000\/revisions"}],"predecessor-version":[{"id":40001,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/40000\/revisions\/40001"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=40000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=40000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=40000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}