{"id":39252,"date":"2019-07-09T09:57:28","date_gmt":"2019-07-09T09:57:28","guid":{"rendered":"https:\/\/www.cloudcomputing-news.net\/news\/2019\/jul\/09\/salesforce-now-has-over-19-of-the-crm-market\/"},"modified":"2019-07-09T09:57:28","modified_gmt":"2019-07-09T09:57:28","slug":"how-crm-remains-the-fastest-growing-enterprise-software-market-and-how-salesforce-still-dominates","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/how-crm-remains-the-fastest-growing-enterprise-software-market-and-how-salesforce-still-dominates\/","title":{"rendered":"How CRM remains the fastest growing enterprise software market \u2013 and how Salesforce still dominates"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.cloudcomputing-news.net\/media\/iStock-606197742_1.jpg\"><\/p>\n<ul>\n<li>Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share<\/li>\n<li>Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018<\/li>\n<li>72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019<\/li>\n<li>Worldwide enterprise application software revenue totalled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue market<\/li>\n<\/ul>\n<p>CRM remains the largest and fastest growing enterprise software category today according to the latest market sizing, and&nbsp;<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-06-17-gartner-says-worldwide-customer-experience-and-relati\" rel=\"noopener noreferrer\" >market share research Gartner published this week<\/a>.&nbsp;<a href=\"https:\/\/www.gartner.com\/it-glossary\/customer-relationship-management-crm\" rel=\"noopener noreferrer\" >Gartner defines CRM as providing the functionality to companies across the four segments<\/a>&nbsp;of customer service and support, digital commerce, marketing, and sales.<\/p>\n<p>All four subsegments of the CRM market grew by more than 13.7%, with marketing emerging as the fastest growing segment, increasing by 18.8% and representing more than 25% of the entire CRM market. Customer service and support retain its No. 1 position, contributing 35.7% of CRM market revenue, attaining $17.1B in revenues in 2018.<\/p>\n<p>Key insights include the following:<\/p>\n<h3><strong>With 19.5% market share, Salesforce has over 2X the CRM sales SAP has and over 3X of Oracle<\/strong><\/h3>\n<p>Salesforce continues to dominate CRM globally, increasing its market share from 18.3% in 2017 to 19.5% in 2018. Adobe is the only other vendor to grow its market share in 2018. Microsoft and SAP successfully held onto to market share while Oracle lost share.<\/p>\n<p><a href=\"https:\/\/blogs.forbes.com\/louiscolumbus\/files\/2019\/06\/CRM-Market-share-table.jpg\"><img decoding=\"async\" alt=\"\" class=\"aligncenter size-full wp-image-16495\" src=\"https:\/\/blogs.forbes.com\/louiscolumbus\/files\/2019\/06\/CRM-Market-share-table.jpg\" style=\"height:100%; object-fit:contain; width:100%\" \/><\/a><\/p>\n<h3><strong>Adobe and Salesforce grew faster than the overall market, increasing CRM revenues 21.7% and 23.2% respectively<\/strong><\/h3>\n<p>Adobe&rsquo;s CRM sales jumped from $2B in 2017 to $2.4B in 2018. Salesforce CRM revenues increased from $7.6B in 2017 to $9.4B in 2018, growing the fastest of all competitors in this market. SAP grew 15.5% between 2017 and 2018, just below the overall market growth of 15.6%. Microsoft (15%) and Oracle (7.1%) grew slower than the market. The following graphic compares growth rates between 2017 and 2018.<\/p>\n<p><a href=\"https:\/\/blogs.forbes.com\/louiscolumbus\/files\/2019\/06\/CRM-Revenue-Growth.jpg\"><img decoding=\"async\" alt=\"\" class=\"aligncenter size-full wp-image-16496\" src=\"https:\/\/blogs.forbes.com\/louiscolumbus\/files\/2019\/06\/CRM-Revenue-Growth.jpg\" style=\"height:100%; object-fit:contain; width:100%\" \/><\/a><\/p>\n<h3><strong>Adobe dominates the marketing subsegment of CRM with 19% market share in 2018<\/strong><\/h3>\n<p>Salesforce has 11.7% of the marketing subsegment, followed by IBM (5.7%), SAP (4%), Oracle (3.6%) and HubSpot (3.4%). Gartner estimates the marketing subsegment was a $12.2B market in 2018, increasing from $10.3B in 2017, achieving 18.8% growth in just a year.<\/p>\n<h3><strong>Eastern and Western Europe were the fastest growing regions at 19.7% and 17.5% respectively<\/strong><\/h3>\n<p>North America and Western Europe were the largest two regions with North America growing at 15.2% to reach $28.1B in revenue.<\/p>\n<p><em>Sources:<\/em><\/p>\n<p><em><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-06-17-gartner-says-worldwide-customer-experience-and-relati\" rel=\"noopener noreferrer\" >Gartner Says Worldwide Customer Experience and Relationship Management Software Market Grew 15.6% in 2018<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.gartner.com\/document\/3913799\" rel=\"noopener noreferrer\" >Market Share: Customer Experience and Relationship Management, Worldwide, 2018<\/a>&nbsp;(client access required)<\/em><\/p>\n<p style=\"margin-left:0cm; margin-right:0cm\"><a href=\"https:\/\/www.cybersecuritycloudexpo.com\/\" style=\"color:#0563c1; text-decoration:underline\"><span style=\"color:blue\"><img decoding=\"async\" alt=\"https:\/\/www.cybersecuritycloudexpo.com\/wp-content\/uploads\/2018\/09\/cyber-security-world-series-1.png\" src=\"https:\/\/www.cybersecuritycloudexpo.com\/wp-content\/uploads\/2018\/09\/cyber-security-world-series-1.png\" style=\"height:59px; width:272px\" \/><\/span><\/a><strong>Interested in hearing industry leaders discuss subjects like this and sharing their experiences and use-cases<\/strong>? Attend the <a href=\"https:\/\/www.cybersecuritycloudexpo.com\/\" style=\"color:#0563c1; text-decoration:underline\">Cyber Security &amp; Cloud Expo World Series<\/a> with upcoming events in Silicon Valley, London and Amsterdam to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share<br \/>\nWorldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018<br \/>\n&#8230;<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-39252","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/39252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=39252"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/39252\/revisions"}],"predecessor-version":[{"id":39253,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/39252\/revisions\/39253"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=39252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=39252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=39252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}