{"id":3799,"date":"2012-09-26T11:00:00","date_gmt":"2012-09-26T11:00:00","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/blog-hub\/2012\/sep\/26\/splunk-aims-to-climb-the-value-chain\/"},"modified":"2012-09-26T11:00:00","modified_gmt":"2012-09-26T11:00:00","slug":"platform-for-machine-data-splunk-aims-to-climb-the-value-chain","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/platform-for-machine-data-splunk-aims-to-climb-the-value-chain\/","title":{"rendered":"Platform for \u201cmachine data\u201d Splunk aims to climb the value chain"},"content":{"rendered":"<p><strong>By Tony Baer, Principal Analyst, Enterprise Solutions, Ovum<\/strong><\/p>\n<p>Splunk, which specializes in delivering a data platform for &ldquo;machine data,&rdquo; is approaching a turning point. The explosion of sensory data &ndash; part of the Big Data phenomenon &ndash; is pulling the company in different directions. With a base as the data platform for IT systems management and security programs, Splunk could expand to other forms of machine data such as smart public infrastructure.<\/p>\n<p>Or, as implied by the recruitment of key product executives from SAP and Oracle, it could venture higher up the value chain, developing more business-focused solutions around this competency. Either way, Splunk must choose its targets carefully. As a $150&ndash;$200m company, it can&rsquo;t be all things. Splunk is already promoting itself as an operational intelligence platform that provides quick visibility of trends from low-level data. However, Ovum believes that the company could get more mileage in the market &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Tony Baer, Principal Analyst, Enterprise Solutions, Ovum<br \/>\nSplunk, which specializes in delivering a data platform for &ldquo;machine data,&rdquo; is approaching a turning point. The explosion of sensory data &ndash; part of the Big Data phenomenon &amp;n&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3799","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/3799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=3799"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/3799\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=3799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=3799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=3799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}