{"id":37143,"date":"2018-12-14T07:57:15","date_gmt":"2018-12-14T07:57:15","guid":{"rendered":"http:\/\/icloud.pe\/blog\/?guid=ebba195979397dccd54041f5ea711809"},"modified":"2018-12-14T07:57:15","modified_gmt":"2018-12-14T07:57:15","slug":"microsoft-announces-behaviour-visualisation-tool-clarity","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/microsoft-announces-behaviour-visualisation-tool-clarity\/","title":{"rendered":"Microsoft announces behaviour visualisation tool Clarity"},"content":{"rendered":"<p><span class=\"field field-name-field-author field-type-node-reference field-label-hidden\"><br \/>\n      <span class=\"field-item even\"><a href=\"https:\/\/www.cloudpro.co.uk\/authors\/clare-hopping\">Clare Hopping<\/a><\/span><br \/>\n  <\/span><\/p>\n<div class=\"field field-name-field-published-date field-type-datetime field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><span class=\"date-display-single\">14 Dec, 2018<\/span><\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"short-teaser\">\n<a href=\"https:\/\/www.cloudpro.co.uk\/\" title=\"\" class=\"combined-link\"><\/a><\/p>\n<div class=\"field field-name-body\">\n<p>Microsoft has unveiled its Clarity analytics tools, designed to run A\/B testing of user experiences on a website. It\u2019s going head to head with market leaders such as Optimizely, Google Optimize and Visual Web Optimizer that have been helping businesses test the effectiveness of user experiences.<\/p>\n<p>The suite will not only identify which experiences are the most profitable for an organisation, but it will also help companies identify errors and usability issues, making for a very effective tool in a marketing arsenal.<\/p>\n<p>It doesn\u2019t just tell you how users navigated through your site, but it can accurately replay exactly what potential customers clicked, hovered over, and tapped with their finger if using a touchscreen device. When Clarity is deployed on a website, it \u201clistens\u201d to browser events, network requests and user interactions. This data is then uploaded and stored on the Clarity server running on Microsoft Azure.<\/p>\n<p><iframe loading=\"lazy\" width=\"512\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pQTKX0lC-D4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>\nDuring testing, Clarity engineers were also able to uncover browser exploits, such as malware running in the Bing search engine.<\/p>\n<div id=\"file-6915\" class=\"file file-image file-image-png file-content-full-width\">\n<div class=\"content\">    <img decoding=\"async\" src=\"https:\/\/cdn1.cloudpro.co.uk\/sites\/cloudprod7\/files\/styles\/insert_main_wide_image\/public\/2018\/12\/clarity-bing-example1_1.png?itok=CDZ_l1IN\" alt=\"\" \/>  <\/div>\n<\/div>\n<p style=\"text-align: center;\"><em><strong>Clarity highlighting evidence of malware in a Bing browser window<\/strong><\/em><\/p>\n<p>\u201cThanks to Clarity, Bing\u2019s engineers were able see what the user actually saw \u2013 which wasn\u2019t at all what they expected,\u201d the company explained in a blog launching Clarity. \u201cTo diagnose the cause of the strange content, they used Clarity to determine that the content came from malware installed on the end user&#8217;s machine, which were hijacking the page and modifying the content. As a result, people did not engage with Bing content and page load performance was also impacted.\u201d<\/p>\n<p>Clarity can operate on any HTML web pages and is deployed using Javascript on the page, although it\u2019s only available on some domains at the moment, including those with two and three letters TLDs, including .com and .uk. <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>      Clare Hopping<\/p>\n<p>        14 Dec, 2018    <\/p>\n<p>      Microsoft has unveiled its Clarity analytics tools, designed to run A\/B testing of user experiences on a website. It\u2019s going head to head with market leaders such as Optimizely, Google Optimize&#8230;<\/p>\n","protected":false},"author":400,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-37143","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/37143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=37143"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/37143\/revisions"}],"predecessor-version":[{"id":37144,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/37143\/revisions\/37144"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=37143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=37143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=37143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}