Don\u2019t go chasing waterfall \u2026 development, that is. According to a recent post by Madison Moore on Medium featuring insights from several software delivery industry leaders, waterfall is \u2013 while still popular \u2013 not the best way to win in the marketplace. With methodologies like Agile, DevOps and Continuous Delivery becoming ever more prominent over the past 15 years or so, waterfall is old news. Or, is it? Moore cites a recent study by Gartner: \u201cAccording to Gartner\u2019s IT Key Metrics Data report, the waterfall method as employed on 56% of development efforts in 2015, with iterative methods used in 21% of projects and agile in 23%.\u201d While Agile has been the buzzword of the decade, it seems many organizations still haven\u2019t fully adopted the practice yet. While many cite the fallbacks of waterfall development \u2013 no feedback loops, rigid structure and requirements-based development that leads to stalled projects and unhappy customers \u2013 it\u2019s not necessarily all bad. <\/p>\n