{"id":33227,"date":"2018-02-01T11:45:00","date_gmt":"2018-02-01T11:45:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/4213050"},"modified":"2018-02-01T11:45:00","modified_gmt":"2018-02-01T11:45:00","slug":"the-reality-of-ar-and-vr-expodx-ai-dx-iot-digitaltransformation","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/the-reality-of-ar-and-vr-expodx-ai-dx-iot-digitaltransformation\/","title":{"rendered":"The Reality of AR and VR | @ExpoDX #AI #DX #IoT #DigitalTransformation"},"content":{"rendered":"<p>Augmented reality (AR) and virtual reality (VR) have been the subject of much discourse in the last several years. They were widely anticipated in the gaming and entertainment industries, but in marketing and corporate settings, the benefits were murky at best. Today, these technologies are becoming more of a reality in all areas of business.<br \/>\nFor example, the new IKEA\u00ae shopping app leverages augmented reality to help shoppers determine how certain popular items will look in their homes \u2013 no trip to a crowded megastore necessary. Marriott\u00ae deployed virtual reality for customers to see its hotel rooms around the world without having to actually travel, and KFC\u00ae and Walmart\u00ae are using virtual reality to train employees before they begin working. <\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/4213050\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented reality (AR) and virtual reality (VR) have been the subject of much discourse in the last several years. They were widely anticipated in the gaming and entertainment industries, but in marketing and corporate settings, the benefits were murky&#8230;<\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-33227","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/33227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=33227"}],"version-history":[{"count":3,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/33227\/revisions"}],"predecessor-version":[{"id":33637,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/33227\/revisions\/33637"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=33227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=33227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=33227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}