{"id":32207,"date":"2017-10-24T11:56:55","date_gmt":"2017-10-24T11:56:55","guid":{"rendered":"http:\/\/cloudnewsdaily.com\/?p=19109"},"modified":"2017-10-24T11:56:55","modified_gmt":"2017-10-24T11:56:55","slug":"cisco-buying-broadsoft","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/cisco-buying-broadsoft\/","title":{"rendered":"Cisco Buying Broadsoft"},"content":{"rendered":"<p>Cisco systems, one of the giants in the world of IT, has announced that it is buying Broadsoft Inc for $1.9 million in cash. This translates to about $55 per share for Broadsoft&#8217;s investors, thereby marking an almost two percent increase over the closing price of Broadsoft&#8217;s shares on Friday.<\/p>\n<p>Broadsoft is based in Gaithersburg, Maryland and it specializes in providing telecommunication services like phone, audio, video conferencing, and virtual meeting rooms. This company&#8217;s primary focus is on small and medium customers who can&#8217;t afford an overhaul of their existing infrastructure. This niche area of small and medium business is one of the reasons for Cisco&#8217;s acquisition.<\/p>\n<p>In addition, Broadsoft has many software tools that are used by large cable and telecommunication providers, and Cisco believes these tools will come handy as it expands to cater to a network-intensive world.<\/p>\n<p>Cisco, based in San Jose California, is changing its strategy to meet the new needs of its business environment. According to the company&#8217;s spokesperson, more businesses want to have a complete contact center that they can deploy in the cloud. Though Cisco is ready for this change, it still makes sense to have collaboration tools from smaller companies like Broadsoft.<\/p>\n<p>This move also signals a push away from its traditional switching and routing business. In fact, this move can give Cisco access to small and medium-sized business markets that need an integrated mobile, video, voice and other forms of communication.<\/p>\n<p>To top it, most of Cisco&#8217;s products such as WebEx are based on premises, which means, they have to be installed manually. On the other hand, Broadsoft&#8217;s products are cloud-based, so Cisco can make the most of them without going through the cycle of development.<\/p>\n<p>For all these reasons, it&#8217;s a good move by Cisco and it got a big thumbs up from its investors right away, as the share prices rose by one percent.<\/p>\n<p>This deal is expected to close in the first quarter of 2018, after which broadsoft&#8217;s employees will be a part of Cisco&#8217;s unified communications technology group.<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/cloudnewsdaily.com\/cisco-buying-broadsoft\/\">Cisco Buying Broadsoft<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/cloudnewsdaily.com\/\">Cloud News Daily<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/CloudNewsDaily\/~4\/9IvGuiCxirM\" height=\"1\" width=\"1\" alt=\"\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cisco systems, one of the giants in the world of IT, has announced that it is buying Broadsoft Inc for $1.9 million in cash. This translates to about $55 per share for Broadsoft&#8217;s investors, thereby marking an almost two percent increase over the&#8230;<\/p>\n","protected":false},"author":258,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-32207","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/32207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=32207"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/32207\/revisions"}],"predecessor-version":[{"id":32208,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/32207\/revisions\/32208"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=32207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=32207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=32207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}