{"id":31294,"date":"2017-08-31T09:57:52","date_gmt":"2017-08-31T09:57:52","guid":{"rendered":"https:\/\/www.cloudcomputing-news.net\/news\/2017\/aug\/31\/microsoft-extends-lead-over-salesforce-enterprise-saas-thanks-linkedin-acquisition\/"},"modified":"2017-08-31T09:57:52","modified_gmt":"2017-08-31T09:57:52","slug":"microsoft-extends-lead-over-salesforce-in-enterprise-saas-thanks-to-linkedin-acquisition","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/microsoft-extends-lead-over-salesforce-in-enterprise-saas-thanks-to-linkedin-acquisition\/","title":{"rendered":"Microsoft extends lead over Salesforce in enterprise SaaS \u2013 thanks to LinkedIn acquisition"},"content":{"rendered":"

<\/p>\n

Microsoft has extended its lead over Salesforce in the enterprise software as a service (SaaS) market with the LinkedIn acquisition starting to make its presence felt, according to Synergy Research.<\/p>\n

The analyst firm, which has put out a note based on Q2 data, finds Adobe, Oracle and SAP round out the top five, with Salesforce still comfortably in the silver medal position.<\/p>\n

Salesforce still bests Microsoft in the CRM space – the slowest growing of the buckets enterprise SaaS is measured in (below) – but Microsoft rules the roost in the collaboration category, ahead of Cisco and Google. Oracle comes out on top for ERP, with ADP leading in HR\/HCM apps.<\/p>\n

\"\"<\/p>\n

While enterprise SaaS is now considered mature in certain aspects, its spending power continues to pale against on-premise software, meaning growth will remain buoyant for many years, according to Synergy.<\/p>\n

The company adds the SaaS market will double in size by the end of 2020.<\/p>\n

As John Dinsdale, Synergy research director and chief analyst points out, Microsoft still has lots of on-premise customers it can turn into SaaS ones.<\/p>\n

“Traditional enterprise software vendors like Microsoft, SAP, Oracle and IBM still have a huge base of on-premise software customers and they are all now pushing to aggressively convert those customers to a SaaS-based consumption model,” he said.<\/p>\n

“At the same time, born in the cloud software vendors like Workday, Zendesk and ServiceNow continue to light a fire under the market and help to propel enterprise spending on SaaS,” Dinsdale added.<\/p>\n

Announcing Microsoft’s most recent quarterly revenues of $23.3 billion<\/a> last month, chief executive Satya Nadella made a number of references to LinkedIn, saying record levels of messages were sent through a new messaging overlay, as well as discussing opportunities for product overlap through Dynamics, Microsoft’s CRM and ERP solutions, with LinkedIn’s Sales Navigator.<\/p>\n

“In a world where customers are increasingly digitising every business process, we continue to invest and expand our portfolio of modern, modular business applications that are infused with AI,” Nadella told analysts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft has extended its lead over Salesforce in the enterprise software as a service (SaaS) market with the LinkedIn acquisition starting to make its presence felt, according to Synergy Research.
\nThe analyst firm, which has put out a note based on Q…<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-31294","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/31294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=31294"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/31294\/revisions"}],"predecessor-version":[{"id":31295,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/31294\/revisions\/31295"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=31294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=31294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=31294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}