{"id":3125,"date":"2012-08-15T13:13:57","date_gmt":"2012-08-15T13:13:57","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2012\/aug\/15\/kpmg-why-saas-cloud-market-expanding-rapidly\/"},"modified":"2012-08-15T13:13:57","modified_gmt":"2012-08-15T13:13:57","slug":"kpmg-why-is-the-saas-cloud-market-expanding-rapidly","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/kpmg-why-is-the-saas-cloud-market-expanding-rapidly\/","title":{"rendered":"KPMG: Why is the SaaS cloud market expanding rapidly?"},"content":{"rendered":"<p>A new report from consultants KPMG has shown that software as a service (SaaS) is expanding rapidly, and the threat of a double dip recession is purportedly driving cloud adoption.<\/p>\n<p>It&rsquo;s a reasonable enough assumption &ndash; companies moving to the cloud often do so in the hope of reducing cost, after all &ndash; and it appears SaaS is the best model with which to achieve that aim, although there are still some worries for CIOs to consider.<\/p>\n<p>The key factors that are driving growth in the global SaaS market according to the report were:<\/p>\n<ul>\n<li>Cost cutting &ndash; &ldquo;post recession the opportunity to save costs is attracting companies&rdquo;<\/li>\n<li>Ease of speed and deployment, resulting in more evident value from software purchases<\/li>\n<li>Increasing demand from SMEs, with the pay-as-you-use SaaS model hitting home<\/li>\n<\/ul>\n<p>The figures of SaaS adoption were intriguing, particularly given a previous KPMG survey, 2011&rsquo;s Embracing the Cloud, revealed that nearly &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new report from consultants KPMG has shown that software as a service (SaaS) is expanding rapidly, and the threat of a double dip recession is purportedly driving cloud adoption.<br \/>\nIt&rsquo;s a reasonable enough assumption &ndash; companies moving to t&#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3125","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/3125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=3125"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/3125\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=3125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=3125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=3125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}